Recently, OTT services have become extremely popular with many viewers.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT is a service that provides diverse media through online networks.
Popular platforms include Netflix, Watcha, and TVING.
Compared to cable television, viewers can select content whenever they want.
OTT’s popularity comes from several factors.
First, users can access many genres in one place, giving them more options.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
In addition, OTT is cheaper than conventional subscription TV.
Being able to stream anywhere read more using mobile devices is also attractive.
Recently, increasing subscription prices have caused 부담 for many users.
Because of this, interest in free streaming services is growing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
As the traditional market slows, FAST is becoming a new profit model.
The biggest advantage of free streaming is that there is no cost burden.
It also offers various content, expanding user choice.
On the downside, ads interrupt viewing experiences.
In addition, the quality can be inferior to premium platforms.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Enjoying content without financial pressure is a strong advantage.
I believe harmony between paid and free services is essential.
Using both strengths together gives consumers more satisfaction.
Upcoming changes in OTT and free streaming are highly anticipated.